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This Privacy Policy describes how Inedible Doll (operated by Wuhan Qiyue Cultural and Creative Co., Ltd., the "House," "we," "us") collects, uses, and shares information when you visit or purchase from inedibledoll.com (the "Site").

Information we collect

When you browse the Site, we automatically collect information about your device and your session: web browser, IP address, time zone, the cookies your browser sends us, the pages you view, the products you look at, the search terms or sites that referred you, and your interactions with the Site. We call this Device Information.

We collect Device Information through:

• Cookies. Small data files stored on your device, sometimes including an anonymous identifier. For background on cookies and how to disable them, see allaboutcookies.org.
• Server logs. Records of activity on the Site — IP address, browser type, ISP, referring and exit pages, timestamps.
• Pixels, web beacons, and tags. Small files used to record how you arrive at and move through the Site.

When you place (or attempt to place) an order, we additionally collect what we call Order Information: your name, billing and shipping address, payment method details (card numbers or wallet identifiers), email, and phone number.

"Personal Information" in this policy means both Device Information and Order Information.

How we use your information

We use Order Information to fulfill orders: process payment, arrange shipping, send invoices and order confirmations, and reach you about your order. We also use it to:

• Communicate with you about your order, restock alerts you opted into, and questions you send us;
• Screen orders for fraud risk; and
• Send you marketing where you have explicitly opted in — the newsletter form's marketing consent checkbox is the only place we treat as consent.

We use Device Information to detect risk, prevent fraud, and improve the Site — for example, to understand how visitors browse the catalog and to evaluate which campaigns brought them to us.

Who we share information with

We share Personal Information with third parties only as needed to operate the Site and ship orders. That set is limited, and includes:

• Shopify — the platform we use to run the Site, manage the catalog, and process orders.
• Payment processors — PayPal and any other payment gateway shown at checkout, used to charge and refund cards.
• Shipping carriers — to deliver your order and provide tracking.
• Analytics — Google Analytics, used to understand site usage in aggregate. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

We may also share Personal Information to comply with applicable law, respond to a lawful request (subpoena, court order, regulator inquiry), or to protect our rights.

Behavioural advertising

We may use Personal Information to deliver marketing communications and ads that we believe will be of interest to you, where you have consented to receive them. For more on behavioural advertising generally, see the Network Advertising Initiative's guide at networkadvertising.org. You can opt out of personalised ads from participating companies at the Digital Advertising Alliance.

Do Not Track

Our Site does not change its data-collection practices when it detects a "Do Not Track" signal from your browser.

Your rights

If you are a resident of the European Economic Area, the United Kingdom, or California, you have the right to access the Personal Information we hold about you and to request that it be corrected, updated, or deleted. To exercise that right, email support@inedibledoll.com.

If you are an EU/UK resident: we process your information either to perform a contract with you (for example, fulfilling an order) or because we have a legitimate business interest. Your information may be transferred outside of Europe in the course of normal operations, including to servers in the United States and to the Inedible Doll office in China.

Data retention

When you place an order, we keep your Order Information on file for our records until you ask us to delete it. We will keep what we are legally required to keep (tax records, fraud-prevention logs) even after a deletion request.

Changes

We may update this Privacy Policy from time to time, for example to reflect changes in how we operate or for legal or regulatory reasons. The most recent version is always the one published at this URL.

Contact

For questions about this Privacy Policy, how we handle your information, or to file a complaint, email support@inedibledoll.com.